swissinfo.chSocial Media Readings: Nine Things to Get You on TrackBusiness 2 CommunityWhen that runs out, you may want to take a few minutes to ponder (again) the role of social media in your B2B marketing world. Let's start off with the loudest bandwagon on Marketing Mulberry Street: Pinterest. I think Pinterest is a very, ...Swiss businesses catch up […]
Research and Markets: Social Media Strategies 2012: Applications in Service ...SunHerald.comFor fuel retailers and B2B fuel card issuers, people- and content-based sites such as Facebook, Twitter and YouTube and blogs have all been employed thus far, with varying degrees of success. - Facebook is the social media platform preferred by fuel ...and more » […]
Worldwide Study by Satmetrix® Shows Global Business Anti-Social in a Social ...San Francisco Chronicle (press release)B2B desperately lags behind B2C in social media adoption with 75 percent not measuring social media. Sam Mateo, Calif. (PRWEB) May 17, 2012 New worldwide research published today by Satmetrix®, the Net Promoter® software company, highlights t […]
GXS to Hold Strategic Advisory Board MeetingVirtual-Strategy MagazineGXS, a leading provider of B2B integration services, today announced it will hold its Strategic Advisory Board meeting from Thursday, May 17-19, 2012 in New Orleans, LA. The board will discuss the current and future direction of GXS's business and ...and more » […]
Conference and B2B Publishing Veteran Jim Shenkman Joins Speakerfile TeamAlbany Times Union... create an affordable and professional looking corporate speaker site that can be viewed and efficiently searched by a global network of event organizers. For more information, visit http://www.speakerfile.com, or follow us on Twitter at @Speakerfile.and more » […]
Fast Company10 Ways To Amplify A B2B PR CampaignFast CompanyBY Wendy Marx | 05-16-2012 | 6:09 AM Quick question: What are considered to be the positive results of a B2B PR initiative? Nine times out of 10, a company seeking PR will equate results with being quoted in the news, and rate the outcome by the ... […]
Vayant's Sub-Second Innovative FastSearch Product Goes LiveMarketWatch (press release)LONDON, May 16, 2012 (MARKETWIRE via COMTEX) -- Vayant Travel Technologies, the leading independent B2B airfare shopping and pricing innovator, today announced the official release of their newest product Vayant FastSearch(TM) and the launch of its ...and more » […]
TopTenWholesale NewsB2B Marketers Succeed with Social MediaTopTenWholesale NewsHowever, only 87 percent of B2B brands use Facebook. B2B marketers' adoption of LinkedIn is similar (86.6 percent) as is Twitter (84 percent). As shown below, B2B marketers are more likely to use blogs (65 percent vs. 57 percent) and Google+ (44 ...Countertrends in Social Med […]
T-Mobile Confirms 900 Job CutsPC Magazine"Further, by reducing our cost structure and streamlining operations, T-Mobile will be able to invest in areas where we anticipate the strongest return: modernizing our 4G network; aggressively pursuing the B2B segment; and re-launching our brand.and more » […]
B2B Marketing & Pinterest: 5 Tips for Becoming the Ultimate PinnerBusiness 2 CommunityBy Chris Russell, Published May 14, 2012 Want the skinny on using Pinterest to promote your b2b marketing? Follow these five tips and kick-start your brand's expansion into this emerging social media phenomenon. 1. Advertising and infographics rule the ...and more […]
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